FordPass.com Privacy Policy

The FordPass Privacy Policy will help you understand what personal information we collect, why we collect it, and what we do with it, in order to better serve you.

Information We Collect : We collect the following types of information through your use of FordPass (including when you visit a FordHub) or third-party services that integrate with FordPass, such as Ford GoBike, which we also may combine with other information you have previously provided, or that we have collected from other sources:

  • Information you provide to create an account or sign-in to an existing account, such as name, email address, street address, telephone number, credit card, and Vehicle Identification Number (VIN). You must have an account to use FordPass.
  • Information we collect through FordPass includes:
    • Precise location information is collected from your mobile device and/or vehicle in connection with location-based functions of FordPass.  This information includes Global Positioning System (GPS) data and location derived from IP address.  This information can be used to determine your device or vehicle’s current location, travel direction, and speed.  If you have enabled location services on your device, this data may be collected when the app is running in the foreground or background.  We may also derive your approximate location from other device data such as Wi-Fi access points, cell towers, and your IP address, whether  location services are on or turned off, through the permission system used by your mobile operating system.
    • Computer or Mobile Device Information, such as software or operating system version, unique device identifiers, IP address, mobile network information, and mobile phone number.
    • Vehicle Information, such as the VIN, hardware model and part numbers, status of vehicle systems (e.g., fluid levels, tire pressure, and locks), vehicle diagnostics, odometer, and other information about how the vehicle is performing.
    • Driving Characteristics, such as speed, use of accelerator, brakes, steering, seat belts, and other similar information about how the vehicle is used.
  • Information about how you use FordPass or third-party services that integrate with FordPass, such as when and for how long you use features and when you contact us, a record of your communication.
  • FordPass may also use tracking technologies that collect information about how FordPass is used and how it is performing including if it crashes, and which may be able to be connected across devices and over time. These may include cookies (small files that are stored on your computer or device), pixels or web beacons (small pieces of code placed on web pages and content that communicate when the page or content has been viewed), log data (logs created that include IP address, date and time of activity, and the website or location that referred you to FordPass), or third-party analytics tools, such as Adobe Analytics and Aptelligent).  Some of these technologies can be limited or deactivated through your browser or device settings, but some cannot.   FordPass does not respond to “Do-Not-Track” requests.

How We Use Information We Collect: We use your personal information – information that reasonably identifies you – to provide you with great functionality and services, allow you to control certain vehicle features, fulfill requests you’ve made in FordPass, personalize your experience, troubleshoot problems, develop new and improved products, services, and marketing strategies and research, to protect safety, property, privacy, and security, or to comply with legal requirements. WE MAY send communications about products, services, offers, promotions, news, and more that are customized based on your personal information, including your location, speed, and driving characteristics. You may choose not to provide certain personal information (such as not entering a VIN to connect to your vehicle or not entering a credit card to use My Wallet services), but this may limit or prevent use of certain features. We may use and share non-personal information for any purpose.

How We Share Information: We do not provide personal information obtained through FordPass to anyone for independent use without providing you a choice, except authorized dealers and our affiliates (the group of companies related by common control or ownership) and as described below.

  • We share your personal information with trusted service providers under agreements that limit how they may use your personal information and require adequate safeguards.
  • We may provide personal information to external companies under contract with us to enable delivery of the services and where they are subject to confidentiality and security obligations.
  • We may share your personal information without notice to you where we believe that doing so is reasonably necessary to: comply with a legal requirement or enforceable governmental request; protect and defend our or our affiliates’ rights or property; act under exigent circumstances to protect the personal safety of Ford or affiliate personnel, users of our vehicles, websites or apps, or the public; and detect, prevent, or otherwise address fraud, security, safety, or privacy issues.
  • If you use the Ford GoBike service, operated by Motivate, we may share your personal information with Motivate (and receive your personal information from Motivate) to enable shared login and integration between FordPass and the Ford GoBike service and mobile app. Motivate’s collection and use of data is described in the Motivate Privacy Policy.
  • To provide you with updated and personalized location search results through your SYNC 3 in-vehicle system that you have connected to FordPass, we use cloud-based location services provided by Telenav, Inc. (“Telenav”).  To provide these services, Telenav obtains certain information, including: a unique user ID assigned by Ford, your current GPS location and planned route and/or destination information from your SYNC 3 in-vehicle system, your address or point of interest search requests and search results selections, information about your use of the location search service, its performance, and your related actions and selections.  Telenav may use this information to provide, improve, and enhance these products and services, and may store such information for up to two (2) years.  By using location search services, you agree that we can disclose this information to Telenav for its use for these purposes.

Children’s Privacy: FordPass does not knowingly intend to collect personal information from children under 13 years of age.

How to Contact Us, Access, or Control the Use of Your Information: For more information or to request correction or removal of personal information, contact us as set forth in the Contact Us section below.

Security and Retention of Your Information: We use systems, policies, procedures, and technology to provide reasonable security to protect and maintain the security and accuracy of your information. We will only retain your personal information for so long as reasonably necessary to fulfill legitimate business purposes.

Privacy Policy Effective Date and Revisions: This Privacy Policy may be updated in order to reflect any changes to FordPass or privacy practices. See General Information section for effective date and more information.

Your California Privacy Rights: To review, please visit www.ford.com/help/privacy/california/.


Your vehicle may have the ability to access certain operational features through the FordPass app, including locking and unlocking the doors, remote start and remote stop. These features may not be available on all vehicle makes and models and are not currently available through the Site.

Note: SYNC Connect, an optional feature on select vehicles (includes SYNC Connect service for five years from the original vehicle sale date as recorded by the Ford dealer), is required for certain features. SYNC Connect subscription fees apply after five years.

Note: Always take your key or key fob with you when you leave your vehicle. Remote unlock may not function during service interruptions or if the battery is too low.

Dealer Services

Various features of FordPass (including My Dealer) allow you to connect with your dealer, including to schedule services, locate dealers, get directions to your dealer, and view new dealer inventory. By using the locator services you will be subject to the terms provided by the location or mapping service that you use.

All service appointments and vehicle services are the responsibility of you and your dealer. Dealers are separate legal entities, independent from us, and we are not responsible or liable for dealers’ activities, including any services you receive from your dealer or the content of dealer websites.

You may also be able to view new inventory at your preferred dealer. The inventory listed on FordPass may not be current with the exact inventory available with your dealer. Contact your dealer for the actual price and availability of any vehicle and any applicable terms and conditions that may apply.

My Vehicle

The My Vehicle feature may allow you to access certain information related to your vehicle via FordPass. In order to register your car with the My Vehicle feature, you will need to input your VIN number. By registering your vehicle with My Vehicle you expressly opt-in to receiving notifications, including email, as well as other communications from us related to the My Vehicle feature. If you wish to opt-out of these communications, please contact Ford Guides through FordPass or stop using the My Vehicle feature by changing your preferences in the settings menu of FordPass. You must be an authorized user of a vehicle in order to link your FordPass account to the VIN of a vehicle you do not own or lease, which may have to be approved by a primary account holder and authenticated in the vehicle. You may remove your VIN from FordPass at any time, however removal of the VIN may affect certain FordPass features.

If equipped, the vehicle status feature may allow you to view certain notifications on FordPass, regarding Vehicle Health Alerts. These alerts may include electric battery health, fuel level, fuel consumption, odometer, tire pressure, VIN number, and other diagnostic information. These notifications should not be used or relied upon in place of normal vehicle maintenance. If at any time you believe there may be an issue or problem with your vehicle, consult with a professional for diagnosis and required maintenance.

If your vehicle has Wi-Fi hotspot functionality and you have activated a data plan, you can view information about your data plan through FordPass. You must sign up for wireless service directly with your vehicle’s wireless provider, and your provider is solely responsible for the wireless service, subject to separate terms and conditions you agree to when you activate your service, and for the data about your plan available through FordPass. Always pay careful attention to the road and do not drive distracted. Wi-Fi hotspot intended for passenger use only.

The My Vehicle feature also may allow for you to view how-to videos about your vehicle. In order to view these videos, FordPass will link to the FordOwner website. This website is operated by Ford but may have unique terms and conditions. Please review the terms and conditions and privacy policy for the FordOwner website prior to viewing any how-to videos. Your use of the how-to videos is at your own risk and we are not liable for any damage to your vehicle or injuries to you or any third party based on your use of the videos. Please use these videos with caution and never attempt to perform vehicle maintenance that may require a professional.


Parking-related services are limited to informing you of the location and potential availability of parking, and (for certain parking locations, as indicated) enabling you to reserve and pay for parking. We may use third parties to provide these services. We do not, however, sell parking, provide a parking service, operate a parking lot, or otherwise accept custody of motor vehicles. These services are provided by others, such as parking facility owners or operators, and they are in no way our agent or acting on our behalf.

You must set up Payments to reserve and pay for parking. By doing so, you consent to your designated Payment Method being charged the applicable amounts to pay for parking. Please review the Payment terms described above for more details.

Parking rates are set directly by the parking owner or operator, not us. Reserved rates may differ from drive-up rates (if available), and may be subject to change. You are responsible for paying the actual rates for all parking, including any costs for parking in excess of your booked time.

To receive your reserved parking, you must present the FordPass parking pass to the parking operator in accordance with the instructions included with your booking. If you do not present the parking pass to the parking owner or operator your reservation will not be honored, you will not get credit for your payment and your payment will not be refunded or otherwise compensated. Resale or transfer of a parking pass is not permitted.

Booked parking is valid only for the dates and times listed on the FordPass parking pass. You may cancel your booking for any reason for a full refund up to the start time of the reservation (unless noted otherwise). After the start time of the reservation, all bookings are non-refundable, even if you are unable to use the parking or if you do not use all the time you have paid for. We are not responsible for postponed events, partial performances, venue, date, or time changes, road closures, or traffic conditions. Except for the option described above to receive a refund prior to the start of your parking reservation time, all payments made for parking are final.

You are responsible for selecting your parking and compliance with all signs, laws, and regulations relating to parking. You also are responsible for compliance with the agreement with the operator of the parking facility as posted at the location or otherwise provided to you (which agreement will, in all cases, govern the parking arrangement). Allocation of parking spaces is not within our control and we do not guarantee the availability of a specific parking spot. Please use your best judgment when deciding on a parking facility or location and do not park at a facility or location that you do not feel is safe and secure.

If you choose to use the FordPass timer feature to set the time of your parking, the use is at your own risk. We are not responsible for any tickets or fines that you incur as a result of your use of the timer.

We do not represent or warrant the quality, suitability, safety, or security of any parking, and we disclaim all liability arising from any lack of quality, suitability, safety, or security of any parking or otherwise related to your use of parking and parking facilities and locations (including, without limitation, liability regarding the safety or security of persons or property in parking facilities and locations, and the consequences of not being able to park or delays associated with parking). This limitation does not preclude the refunds listed herein or other remedies available to you by law.

Perks / Promotions

When you register with FordPass you are automatically enrolled in FordPass Perks. Perks may include special offers and other promotions from time to time, which may be based on things you do through FordPass. You do not have to use Perks in order to use other parts of FordPass. The type and frequency of Perks, offers, and promotions will vary, and each one is subject to its own terms or rules as described in connection with the specific offer or promotion. Perks and any offers or promotions are separate from any other loyalty programs offered through us or our affiliates. Unless expressly stated otherwise, Perks (including any related rewards or benefits) have no cash or other value and are non-transferable. Perks are subject to change at any time, and some elements of Perks or a specific offer or promotion may not be available for all users, vehicle makes, or models.

You agree to receive Perks communications from Ford, your authorized dealership, and affinity partners, which may be customized based on personal information you provide to us through FordPass, such as location and driving characteristics.

You are solely responsible for any applicable taxes associated with Perks.


FordPass may offer certain guides and roadside assistance, subject to your vehicle’s warranty and may not be available for all makes and models of vehicles. If your warranty is expired you may not be able to access this feature. If you wish to obtain extended warranty coverage at any time, please contact us as set forth in the Contact Us section below. Furthermore, if you no longer have a warranty and wish to purchase roadside assistance through FordPass, you may do so by contacting Ford Guides.

Assistance may be provided by live chat or through email with remote Ford Guides. FordPass may allow you to provide contact information for a Guide to contact you via phone, email or text. If you provide your contact information, you are expressly consenting to a Ford Guide to contact you. Phone calls may be recorded for quality assurance purposes, and by continuing to speak with the Ford Guide you consent to having the call recorded for such purposes.

Any maps or guides available through FordPass may not accurately reflect current road conditions as these are subject to change. We will not be liable for any damage to you, your passengers, third parties or your or other vehicles due to your use of FordPass or due to faulty or poor road conditions. Please take caution when driving to ensure that road conditions are safe. Without limiting any disclaimers set forth in the vehicle warranty terms, we do not make any, and hereby expressly disclaim any representation or warranty regarding the accuracy, completeness or quality of any information or advice given in connection with this FordPass feature.

Ford Guides cannot address warranty or customer service questions or concerns about products sold by Ford. If you have a question about a Ford product or have a concern with a vehicle, please contact your authorized Ford dealer or Ford’s Customer Relationship Center as listed in the Contact Us section below.


Warning:  We recommend against the use of any hand-held device while driving, riding bicycles, or any other activity that requires your full attention, and encourage the use of voice-operated systems when possible. Accessing or using FordPass on hand-held devices while driving, riding a bicycle, or other activity could distract your attention and result in loss of vehicle control, crash and injury. FordPass may send messages or push notifications to your cell phone. Do not read messages on hand-held devices while driving, riding a bicycle, or similar activities. 


If you choose to communicate with us, you expressly consent to our representatives contacting you in the manner you request. You can choose whether or not to receive push notifications in the FordPass settings. You may opt-out of receiving FordPass emails by unsubscribing in the email. You may continue to receive communications within FordPass.

Integration with Other Ford Services / Third Party Services

FordPass may integrate with, or contain links to other websites or services (each, an “Additional Service”).  Additional Services may be subject to additional terms that may be presented in connection with their use, and by using an Additional Service, you agree to the applicable terms and conditions.   Some Additional Services may be operated by Ford or its related entities; others are not owned or controlled by us, including but not limited to links to websites for our dealers (“Third Party Service”). We have no control over and, to the fullest extent permitted by applicable law, assume no responsibility for, the content, privacy policies, or practices of any Third Party Service. In addition, we will not and cannot censor or edit the content of any Third Party Service. By clicking on links, you expressly relieve us from any and all liability arising from your use of any Third Party Services, or from the content of any Third Party Service. When using a Third Party Service, you should be aware of when you leave FordPass and read the terms and conditions and privacy policy of each Third Party Service that you visit.

FordPass may use data from third party sources, such as maps and directions, to provide services. This data and other information may not always be accurate. We are not responsible for any data provided by third parties or your reliance upon the same. Terms applicable to location based services to which you will be bound by using FordPass include:




FordPass may contain or rely in part on certain free, shared, or public library software (“Open Source Software”). Please refer to the posted Open Source Software acknowledgements located at http://corporate.ford.com/ford-open-source.html for more information on any obligations or restrictions that may apply to the use of Open Source Software.

FordGoBike (operated by Motivate)

The Ford GoBike service is operated by Motivate International, Inc. (“Motivate”), not Ford. FordPass shares login functionality with Ford GoBike so you can use your FordPass login credentials to sign in to your Ford GoBike account. All use of the Ford GoBike service, mobile app, and website are subject to the Ford GoBike Website Terms of Use, User Agreement, Liability Waiver, and Release, and any other agreements between you and Motivate, all of which are solely between you and Motivate. Ford has no responsibility for Motivate’s activity or the Ford GoBike service. Ford and Motivate may share data with each other as described in the FordPass Privacy Policy and in the Ford GoBike Privacy Policy.

Contact Us

If you have any questions, comments, or claims regarding FordPass you may contact us by finding your local contact information by going to this website http://corporate.ford.com/our-company/country-websites, or contacting us in the U.S. at:

800-392-3673 (U.S.)
800-232-5952 (TDD for the hearing impaired)
800-565-3673 (Canada)
Available 8:00 am - 5:00 pm EST
Monday - Friday

Mailing Address
Ford Motor Company
Customer Relationship Center
P.O. Box 6248
Dearborn, MI 48126