Ford Motor Company of Australia Limited
Version date: 27 February 2019
1.1. Ford Motor Company of Australia Limited ABN 30 004 116 223 (“Ford”, “we”, “our” and “us”) is committed to responsible privacy practices and to complying with the Privacy Principles contained in the Privacy Act 1988 (Cth) (“Privacy Act”). Where applicable, Ford will handle personal information relying on the related bodies corporate exemption and the employee records exemption in the Privacy Act and any other applicable exemptions in the Privacy Act or other legislation.
2. INFORMATION WE COLLECT
2.1. We collect the following types of information through your use of FordPass or third-party services that integrate with FordPass, which we also may combine with other information we hold about you:
Find: We collect the address and any other information you provide in the App. Precise location information is collected from your mobile device in connection with location-based functions of FordPass. If your vehicle has an embedded modem device and you access your vehicle using the App, or if you have a SYNC 3 (or later) enabled vehicle and you connect the App to your vehicle using AppLink, location information will also be collected from your vehicle in connection with location-based functions of FordPass. Location information collected from your mobile device and/or vehicle(s) includes Global Positioning System (GPS) data and location derived from IP address. This information can be used to determine your device or vehicle’s current location, travel direction, and speed. If you have enabled location services on your mobile device, this data may be collected when the App is running in the foreground or background. We may also derive your approximate location from other device data such as Wi-Fi access points, mobile towers, and your IP address, whether location services are on or turned off, through the permission system used by your mobile operating system.We process and use this data to provide you with the Services and as otherwise described in this Policy. This includes showing you nearby fuel, transportation options, points of interest, parking, and Ford dealers, and providing you with relevant directions.
Move: We collect the information you provide through the App, together with information about the vehicle(s) you connect to the App (see the section 'Vehicle data'below) in order to provide you with the Services and as otherwise described in this Policy. For example, we use VIN and mileage information in order to allow you to connect with your Ford dealer and schedule services, and your vehicle data to allow you to check the status of your vehicle.
Guides: If you contact a Ford Guide or communicate with them through live chat, we collect information about your contact with the Ford Guide including calls, emails, messages and live chat. We process and use this data for quality and training purposes, to provide you with the Services and as otherwise described in this Policy. Ford Guides will be able to view your recent use of the App so that they can better assist you.
2.2. In addition to the types of personal information identified above, Ford may collect personal information as otherwise permitted or required by law.
3. HOW WE USE INFORMATION WE COLLECT
3.1. We may use or disclose your personal information:
3.2. We use the personal information we collect about you through the App and from the vehicle(s) that you connect to it to provide you with the Services, including those described above.
3.3. We also use it for other legitimate purposes, such as to:
3.4. We may also use and disclose your personal information for the purpose of direct marketing to you where:
3.5. Direct marketing involves communicating directly with you for the purpose of promoting goods or services to you and to provide you with special offers from Ford or its Dealers. Direct marketing can be delivered by a range of methods including mail, telephone, email, SMS and in-App push notifications. You can update your FordPass marketing contact preferences at any time via the 'Marketing Options' section of the App.
3.6. We would also like to make sure the communications we send you and our interactions with you are as relevant to you as possible. As a result, from time to time, we may use information about you collected from public sources (eg online resources) and from third parties (such as our service providers, like web hosting providers, analytics providers, or advertising services) to help us determine what Ford products and services you might be interested in. For example, analytics providers and advertising services may analyse the information they collect from online and other sources to provide us with information about your demographics and interests – such as inferences about your age range and the types of products or services that may interest you. We may then send you information about those products and services in accordance with your contact preferences. Our customer relationship centre may also use the information we hold about you if you contact them with a question or query.
3.7. We may use and share non-personal, anonymous, de-identified and/or aggregated information for any purpose.
4. WHAT HAPPENS IF YOU DON'T PROVIDE PERSONAL INFORMATION?
4.1. Generally, you have no obligation to provide any personal information requested by us. However, if you choose to withhold requested personal information, we may not be able to provide you with the products and services that depend on the collection of that information.
4.2. To create a FordPass account, you will need to provide your email address, first name and last name. If you do not provide this information, you will not be able to create a FordPass account and will not be able to access or use FordPass.
5. TO WHOM DO WE DISCLOSE PERSONAL INFORMATION?
5.2. This may include disclosing your personal information to the following types of third parties:
5.3. Where we disclose your personal information to third parties we will use reasonable commercial efforts to ensure that such third parties only use your personal information as reasonably required for the purpose we disclosed it to them and in a manner consistent with the Privacy Principles under the Privacy Act, e.g. by (where commercially practical) including suitable privacy and confidentiality clauses in our agreement with a third party service provider to which we disclose your personal information.
5.4. If you post information to certain public parts of our website or to our social media pages, you acknowledge that such information may be available to be viewed by the public. You should use discretion in deciding what information you upload to such sites.
5.5. Your personal information will not be “sold” by Ford to any other organisation for that organisation's unrelated independent use. If you have opted in to receive marketing materials from Ford, we may share anonymised “hashed” data with social media advertising partners, such as Facebook, so that they can create Custom Audiences and deliver advertisements on our behalf to their members. Members are identifiable when the social media partner matches our anonymised data to its anonymised data of its users.
6. DOES PERSONAL INFORMATION LEAVE AUSTRALIA?
6.1. Some of the third parties to whom we disclose personal information are located outside Australia. For example, we disclose personal information to our related companies overseas and to our overseas service providers.
6.2. The countries in which these third parties are located will depend on the circumstances. In the ordinary course of business we commonly disclose personal information to parties located in the United States, India and China (where our Ford group data and business centres are located). Except where an exception applies under the Privacy Act, we will take reasonable steps to ensure that such overseas recipients do not breach the Privacy Principles in the Privacy Act in relation to such information.
7. HOW DO WE STORE AND PROTECT PERSONAL INFORMATION?
7.1. Certain types of data that are collected and generated through your use of the App are stored internally on your mobile device, while other types of data are stored externally on Ford's data processing infrastructure (which is used by Ford to provide certain features of the App).
8. IS THE PERSONAL INFORMATION WE HOLD ACCURATE?
8.1. We endeavour to maintain your personal information as accurately as reasonably possible. We rely on the accuracy of personal information as provided to us both directly (from you) and indirectly (e.g. from a Dealer).
8.2. The App allows you to update your profile information and other details (such as your registered vehicles). We rely on all users of the App to keep their details up to date using this function of the App.
9. LINKS, COOKIES AND USE OF FORDPASS
9.2. Ford and its third party service providers and / or advertising partners use web tracking and storage technology tools such as web beacons, cookies, pixel tags and java code on Ford websites and in emails you have agreed to receive from us to collect or receive information regarding your activities on the site (eg. your IP address, page(s) visited, time of day). The use of such technology is an industry standard, and helps monitor the effectiveness of advertising and how visitors use websites. If selected by you, the Ford websites will store your username and password in a cookie to enable you to be automatically logged in when you return.
9.3. We, our third party service providers and / or advertising partners use this technology to generate statistics and measure site activity to improve the usefulness of customer visits.
9.4. Each time you access Ford websites, Ford and its third party service providers and / or advertising partners may deliver certain customised information, including ads, to you based on the data stored in your cookie. Third party advertising partners may show our ads on sites on the Internet and serve these ads based on information they collected about a user’s prior visits to our website and other Internet activity. Ford may also use analytics data supplied by third party vendors to inform and optimise our ad campaigns. This practice is commonly referred to as "interest-based advertising".
9.5. Opting out of Interest-Based Advertising: You may learn about how to opt-out of this kind of collection and use of information for your browser or device by managing your settings, and for your social media accounts by managing your preferences in your account settings.
9.6. Opting out from specific advertisers: Facebook: To learn more about how to opt out of Facebook Interest-Based Advertising, go to the Privacy tab on the Facebook website footer, and then select Facebook Ads Controls.
9.7. Through the FordPass App, we use your mobile device’s unique identifier and tracking and storage technology tools such as cookies, to help provide App functionality, understand how the App is used and personalise your experience. With your consent, we may also use this data to personalise the App advertising you receive. You can provide or withdraw your consent for advertising personalisation at any time through the FordPass “Manage my data” page.
10. HOW YOU CAN ACCESS AND CORRECT PERSONAL INFORMATION WE HOLD ABOUT YOU
10.3. If you wish to access, correct or update personal information held by a Dealer or any of our FordPass partners, or unsubscribe from any communications from the Dealer or FordPass partner, please contact that Dealer or FordPass partner directly.
11. QUERIES, COMMENTS AND COMPLAINTS ABOUT OUR HANDLING OF PERSONAL INFORMATION
11.2. When contacting us please provide as much detail as possible in relation to your question, concern or complaint.
11.3. Ford will take any privacy complaint seriously and any complaint will be assessed by an appropriate person with the aim of resolving any issue in a timely and efficient manner. We request that you cooperate with us during this process and provide us with any relevant information that we may need.
11.4. If you are not satisfied with the outcome of our assessment of your complaint, you may wish to contact the Office of the Australian Information Commissioner (click here for information).
12. CONTACT DETAILS
12.1. Please address all privacy complaints to:
Attention: Privacy Officer
Ford Motor Company of Australia Limited
Private Mail Bag 6
Campbellfield VIC 3061
12.2. If you wish to seek access to or correct or update any personal information we hold about you, or to unsubscribe from or change your contact preferences in relation to our direct marketing, you can also contact us as follows: